Characteristics of Different Types of Marketing Strategies

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Answer 1
Electronic coupons are a way to attract the customer by giving them discount on their purchasing from an online shop (Electronic Coupons and Their Benefits, 2008). Electronic coupons are very beneficial for the customers. Option of high-tech coupons technology is very easy to access in the online shopping and save the money of customers (Electronics Coupons, 2009). These coupons provide an easy way to the customer to purchase brand tem within reasonable price from their home without wasting time. For the perspective of business organizations, these e-electronic coupons are beneficial to attract the customer at global level and increase their target market (Electronic Coupons and Their Benefits, 2008).
Although these coupons are advantageous for both the customers and business but there are some disadvantages also. At the time of using these coupons it is necessary for the consumers to provide their personal details. If the website is not secure and authenticate, there might be chance to lose their private information (Nelson, 2007). This would be harmful for the customer. In concern of business organization, electronic discount coupons increase the cost of the company and reduced the profit level (Electronic Coupons and Their Benefits, 2008).
Traditional discount coupons are entirely different with the concept of online coupons. Consumers get the traditional coupons through the cutting of magazines and newspapers and through the retail shops when they go to shopping to that retail store (Kotler, 2002). On the other hand the consumers get online coupons through e-mail or the website of the organizations under the public relationship programs of the business organizations (Nelson, ...