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    Consumer Inolvement

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    What are the different types of consumer involvement?

    © BrainMass Inc. brainmass.com October 10, 2019, 7:26 am ad1c9bdddf

    Solution Preview

    The different types of consumer involvement have been classified as proposed by Rothschild (1979) are as follows:
    1) Enduring Involvement - It is the consumer's long-term attachment with the product and is having the characteristics of consumers ...

    Solution Summary

    This solution provides just under 150 words' explanation of the 3 types of consumer involvement.