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Consumer Inolvement

What are the different types of consumer involvement?

© BrainMass Inc. brainmass.com August 15, 2018, 7:17 am ad1c9bdddf

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The different types of consumer involvement have been classified as proposed by Rothschild (1979) are as follows:
1) Enduring Involvement - It is the consumer's long-term attachment with the product and is having the characteristics of consumers ...

Solution Summary

This solution provides just under 150 words' explanation of the 3 types of consumer involvement.

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