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Consumer Inolvement

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What are the different types of consumer involvement?

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This solution provides just under 150 words' explanation of the 3 types of consumer involvement.

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The different types of consumer involvement have been classified as proposed by Rothschild (1979) are as follows:
1) Enduring Involvement - It is the consumer's long-term attachment with the product and is having the characteristics of consumers ...

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  • BCom, M.D.S University, Ajmer
  • MBA, M.D.S University, Ajmer
  • PhD, Suresh Gyan Vihar University, Jaipur
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