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Retail and the Consumer Engagement Model

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What is consumer engagement in retail and how is the model of consumer engagement depicted?

Explain the model of retail consumer engagement in brief.

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Solution Summary

The solution provide briefly explains the major consumer engagement components in retail as per a study conducted by Dr. Himanshu Mahobia.

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Consumer Engagement can be described as the depth of involvement and interaction between the retail store and consumer. The major components that constitute consumer engagement are as follows:

1) Consumer Involvement - The level of involvement between a retailer and a consumer depends on the perceived importance which a consumer may assign as a retail store on a consistent basis which leads to a persisting consumer interest in the retailer. The consumer involvement further increases with the perceived risk of avoidance of the retail store and consumer ...

Solution provided by:
Himanshu Mahobia, MBA
Education
  • BCom, M.D.S University, Ajmer
  • MBA, M.D.S University, Ajmer
  • PhD, Suresh Gyan Vihar University, Jaipur
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