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Books and computer software products sell effectively on the Web. Publishers and third parties sell both from sleek websites all over the world.

Interview 3 consumers, one from each of the following age groups:

18-25 year old
26-45 year old
46 years or above (you may vary the ages slightly)
Determine which they purchase more of online: books or software. Be sure to find out reasons behind their answers.

1-Do they prefer buying from websites and having products delivered?
2-Is shopping at a bricks and mortar establishment preferable?
3-Do they do a little of both: online shopping and bricks and mortar?

For your post, compare and contrast responses. What are the implications for sellers? (3 paragraphs total for the post)

Please to provide reference and citation in APA style

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The response addresses the queries posted in 327 words with references.

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The response addresses the queries posted in 426 words with references.

//In this paper, we will discuss the pattern of online purchasing. There are three different age groups of buyers from the age of 18. Each age group follows different patterns of purchasing. Internet has influenced purchasing style of most of the people. Here, we will discuss the purchasing style of those categories.

Internet has made things easier than earlier in many areas of life. One such area is shopping which has achieved new heights by going online. Today, many individuals and organizations use internet for the products and services of their choices. This has become possible only due to the concept of online ...

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Ashish Sharma, MBA (IP)
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  • MBA (IP), International Center for Internationa Business
  • BBA, University of Rajasthan
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