Explore BrainMass
Share

Advantages and disadvantages facing existing brick mortar firm

This content was STOLEN from BrainMass.com - View the original, and get the already-completed solution here!

Discuss the advantages and disadvantages facing an existing brick-mortar-firm, as it makes a decision about using its current brand name or choosing a new brand name when making the move to go online with sevices. Why would a name change be a consideration in the first place?

© BrainMass Inc. brainmass.com October 25, 2018, 2:25 am ad1c9bdddf
https://brainmass.com/business/brick-and-mortar-businesses/advantages-disadvantages-facing-existing-brick-mortar-firm-298601

Solution Preview

The advantages of a name-change may to introduce the business to a new demographic if the business is mostly associated with a completely different demographic (i.e. a business that is branded for the ...

Solution Summary

Discuss the advantages and disadvantages facing an existing brick-mortar-firm, as it makes a decision about using its current brand name or choosing a new brand name when making the move to go online with sevices. Why would a name change be a consideration in the first place?

$2.19
See Also This Related BrainMass Solution

Benefits to the company (and its customers) of converting into an e-business

Can you help me get started with this assignment?

PROBLEM: Now that you've done some research into e-business success factors:
1) Write a report to the VP of Marketing specifying the benefits to the company (and its customers) of converting into an e-business and the changes in marketing strategies that you believe will be necessary.
2) Specify the differences between a click-only company and a bricks and clicks company.
3) Mention the old marketing skills that employees will have to retain and the new marketing skills that they will have to learn.
4) Mention some of the errors made by failed dot.com companies in the past that your company should avoid.

FYI: Provide references/citations and any links/URLs

View Full Posting Details