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Advantages and disadvantages facing existing brick mortar firm

Discuss the advantages and disadvantages facing an existing brick-mortar-firm, as it makes a decision about using its current brand name or choosing a new brand name when making the move to go online with sevices. Why would a name change be a consideration in the first place?

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The advantages of a name-change may to introduce the business to a new demographic if the business is mostly associated with a completely different demographic (i.e. a business that is branded for the ...

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Discuss the advantages and disadvantages facing an existing brick-mortar-firm, as it makes a decision about using its current brand name or choosing a new brand name when making the move to go online with sevices. Why would a name change be a consideration in the first place?

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