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External Environment Analysis

Please read the Blockbuster case, case pages 71-83 in your textbook.

Please address the following issues:

1. Complete an external environment analysis of Blockbuster, including an industry and competitor analysis.

2. Complete a competitive rivalry analysis of Netflix. Provide specific recommendations as to how Blockbuster should competitively respond.

3. Identify the key problems Blockbuster is having with achieving success with its recent acquisition of Movielink. Provide specific recommendations on how Blockbuster should rectify these problems.


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