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    Strategic Management for Timber King: external analysis, challenges, environment

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    Timber King is a new Midwest company in the portable saw mill industry. You have been asked to give Edward Perry, Timber King's new CEO, general advice and guidelines to assist him in doing an external analysis of the portable saw mill industry.

    Part A: Explain three benefits of conducting an external analysis.

    Part B: Educate Mr. Perry on some of the challenges of conducting an external analysis.

    Part C: Explain the two perspectives on the environment.

    Part D: Explain the primary responsibility of Mr. Perry's managers in conducting external analysis.

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    Solution Preview

    Part A: Explain three benefits of conducting an external analysis.

    Three benefits for conducting an external analysis are important. They allow for self-awareness to take place to know what to do strategically; the ability to know what the public is looking for in regards to products and customer service; an opportunity to find out what is available for marketing needs in order to help the company grow externally. These are all important and crucial when it comes to advertising and strategizing because the new CEO will have a grasp of what is expected of him or her in order to do their job effectively as a result of the analysis, which makes it all worthwhile.

    Part B: Educate Mr. Perry on some of the challenges of conducting an external analysis.

    Some challenges are present when it comes to an external analysis. One, people may become ...

    Solution Summary

    This solution explained three benefits of conducting an external analysis, educated Mr. Perry on the challenges of it, explained two perspectives of environment, and explained the primary responsibility of Mr. Perry's managers in conducting an external analysis.

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