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Retailers vs Amazon

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1. Do you think that the act of Amazon raises moral issues and why?

2. What kind of role do consumers play in this dilemma?

3. What can local retailers do in order to compete with Amazon's use of one-day promotion enabled by price-check applications?

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Solution Summary

The solution provide detailed analysis of the problems raised in case study.

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1. Do you think that the act of Amazon raises moral issues and why?
Yes I do agree with the fact that Amazon is raising moral issues in the market, for small local retailers, small e-commerce businesses and for the society. Amazon's convenience and low price strategy is not only hurting small retailing businesses but also hurting the economy. It is putting lot of people out of job and increasing unemployment in the society. Amazon's aggressive business strategy and their recent one day promotion campaigning is preventing lot of potential customers from seeking out smaller retailers because of their relative convenience and low price offers.

2. What kind of role do consumers play in this dilemma?
Amazon's long term and ...

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