Complete a SWOT analysis for Amazon. Thanks.© BrainMass Inc. brainmass.com February 24, 2021, 3:30 pm ad1c9bdddf
This should give you some ideas.
SWOT Analysis Amazon
Amazon is a profitable organisation. In 2005 profits for the three months to June dipped 32% to $52m from $76m in the same period in 2004. Sales jumped 26% to $1.75bn. Until recent years Amazon was experiencing large losses, due to its huge initial set up costs. The recent dip is due to promotions that have offered reduced delivery costs to consumers.
Customer Relationship Management (CRM) and Information Technology (IT) support Amazon's business strategy. The company carefully records data on customer buyer behaviour. This enables them to offer to an individual specific items, or bundles of items, based upon preferences demonstrated through purchases or items visited.
Amazon is a huge global brand. It is recognisable for two main reasons. It was one of the original dotcoms, and over the last decade it has developed a customer base of around 30 million people. It was an early exploiter of online technologies for e-commerce, ...
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