SWOT analysis
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You are the head of a marketing department. Amazon.com is a competitor of yours. You read a case study about Amazon.com (which can be found in the Appendix of your textbook) and determine that doing a SWOT analysis of Amazon may help you with your own strategies.
Perform a SWOT analysis by identifying the company's strengths, weaknesses, opportunities, and threats.
After reviewing the SWOT analysis of Amazon, propose strategies to take advantage of their weaknesses to help increase your market share.
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Solution Summary
Perform a SWOT analysis by identifying the company's strengths, weaknesses, opportunities, and threats.
After reviewing the SWOT analysis of Amazon, propose strategies to take advantage of their weaknesses to help increase your market share.
Solution Preview
Amazon has redically changed the book industry by providing buyers and sellers to do transactions over the web, which not only results in lot of time saving for the buyers, but also provides cost effective mechanism to search and buy books by sitting in the comfort of their homes. For sellers, Amazon provides an easy way to sell their books resulting not only in greater sales and operating margins, but also better visibility as Amazon is the most sought after site today for online book purchases. The traditional brick and mortar book stores are now also compelled to either close down or diversify into online sales along with their traditional stores.
Let us check out some of its strengths, weaknesses, opportunities and threats (SWOT)
Strengths:
1) Extensive web presence and reach. One of the most visited sites
2) Impressive brand name, especially in online book retailing. One of the most trusted and reliable ecommerce site
3) Innovative technology and customer oriented web portal providing a high degree of personalization, easy to use features and check out process and comprehensive information about its products including customer reviews and ratings.
4) Huge choice for consumers in product categories such as books and competitive pricing as compared to traditional brick and ortar stores and other online retailers.
5) International presence in multiple countries
6) Low cost business model
Weaknesses:
Even though Amazon is a big name in few product categories such as books, it is not that successful ...
Education
- BCom, SGTB Khalsa College, University of Delhi
- MBA, Rochester Institute of Technology
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