Perform a SWOT analysis by identifying the company's strengths, weaknesses, opportunities, and threats.
After reviewing the SWOT analysis of Amazon, propose strategies to take advantage of their weaknesses to help increase your market share.© BrainMass Inc. brainmass.com April 1, 2020, 11:59 am ad1c9bdddf
Excellent brand awareness
Easy to use web portal
Secure and safe transactions
Wide range of products
IT is difficult for Amazon to track the pricing of local stores throughout the country if these stores initiate a price war in order to induce people to shop locally for products like books.
As Amazon adds new categories to its business, it risks damaging its brand. Amazon is the number one retailer ...
SWOT analysis of Amazon.