Explore BrainMass

Explore BrainMass

    SWOT analysis of Amazon

    This content was COPIED from BrainMass.com - View the original, and get the already-completed solution here!

    Perform a SWOT analysis by identifying the company's strengths, weaknesses, opportunities, and threats.

    After reviewing the SWOT analysis of Amazon, propose strategies to take advantage of their weaknesses to help increase your market share.

    © BrainMass Inc. brainmass.com March 4, 2021, 6:47 pm ad1c9bdddf

    Solution Preview

    Excellent brand awareness
    Advanced technology
    Easy to use web portal
    Secure and safe transactions
    Wide range of products

    IT is difficult for Amazon to track the pricing of local stores throughout the country if these stores initiate a price war in order to induce people to shop locally for products like books.

    As Amazon adds new categories to its business, it risks damaging its brand. Amazon is the number one retailer ...

    Solution Summary

    SWOT analysis of Amazon.