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    SWOT analysis of Amazon

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    Perform a SWOT analysis by identifying the company's strengths, weaknesses, opportunities, and threats.

    After reviewing the SWOT analysis of Amazon, propose strategies to take advantage of their weaknesses to help increase your market share.

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    https://brainmass.com/business/swot/swot-analysis-of-amazon-61919

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    Strengths:
    Excellent brand awareness
    Advanced technology
    Easy to use web portal
    Secure and safe transactions
    Wide range of products

    Weaknesses:
    IT is difficult for Amazon to track the pricing of local stores throughout the country if these stores initiate a price war in order to induce people to shop locally for products like books.

    As Amazon adds new categories to its business, it risks damaging its brand. Amazon is the number one retailer ...

    Solution Summary

    SWOT analysis of Amazon.

    $2.19