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    Strategy of Amazon

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    You are the head of a marketing department. Amazon.com is a competitor of yours. You read a case study about Amazon.com (which can be found in the Appendix of your textbook) and determine that doing a SWOT analysis of Amazon may help you with your own strategies.
    1. Perform a SWOT analysis by identifying the company's strengths, weaknesses, opportunities, and threats.
    2. After reviewing the SWOT analysis of Amazon, propose strategies to take advantage of their weaknesses to help increase your market share.

    ? Identify examples of good and bad business practices in the use of strategy design components.
    ? Apply critical thinking skills to analyze business situations.

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    Solution Preview

    SWOT Analysis
    Analysis of External Environment

    Socio & Economic Factors
    One has monitor the economic trends like GDP trends, Interest rates, Money supply, Inflation rates, Unemployment levels, Disposable income. It has to identify the growing target segment and introducing new products and services to meet their needs.
    They have to provide convenience, quality, speed and top notch products and services
    to attract new customers and to retain the loyal existing customers as well. In today's modern and fast-paced world, people are constantly looking for ways to help them better manage their time. People strive to make their life better, and this home based shopping has the potential to fulfill all of these needs. Thus there is opportunity in targeting busy individuals who don't have the means, energy or time to visit the physical malls globally.

    ? Technological Forces
    Technology is continuously changing and improving. Amazon had embraced the latest technologies, but now it has to do it more to provide superior services at less cost. It has to ...

    Solution Summary

    This explains the strategy formulation process by taking the example of Amazon inc.