Share
Explore BrainMass

Amazon Versus Aldi

Can you help with this part of my paper which includes an introduction and conclusion? I need at least 3 references to go with the 5 I already have. Thanks

Amazon grocery is the on line grocery division of Amazon.com. Aldi is a brick and mortar grocery. You are to use the table below to compare and contrast Amazon and Aldi on the following points:
1. Demographic, economic, and socio-cultural trends and changes. Explain how each organization has interpreted these trends and changes in its choice of strategy?
2. Is their strategy affected by the amount of advertising they do on television and the internet?
Choose one of these organizations that you think is currently positioned better and explain why?
1. What strategy would you recommend for the organization you chose based on recent trends and changes?
2. How can these strategies improve that organization's image as a "corporate citizen" within the community?
Question Aldi Amazon

Demographics
Socio-cultural
Economics
Advertising
Better Positioned
Recommended Strategy for the better positioned
Recommended "Corporate Citizen" action for the better positioned

Solution Preview

Introduction:

Amazon and Aldi are two different kinds of retailers operating in the extremely competitive grocery industry. Both companies are positioned differently and use different tactics to reach their target customers. Amazon is focused on the online retail space whereas Aldi is a traditional brick and mortar retailer.

Demographic, economic, and socio-cultural trends and changes. Explain how each organization has interpreted these trends and changes in its choice of strategy?

Today's consumers are increasingly becoming concerned about their health and opting for a healthy lifestyle and eating habits by consuming more organic and healthy food products. This trend is being exploited by retailers such as Amazon by offering wide range of organic food products as well as healthier versions of grocery products. Amazon has also capitalized on the growing e-commerce market by offering grocery ...

Solution Summary

Discusses strategies of Amazon and Aldi.

$2.19