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Amazon's diversification strategy

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Amazon has hugely diversified over the last seven years. Outline the facets of this diversification. Outline what type of Multiproduct strategy it pursues.

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This solution evaluates Amazon's diversification strategy.

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Amazon's diversification has been remarkable. The company started as an online retailer of books but diversified into numerous product segments such as apparel, electronics, jewelry and even started producing consumer electronics products as well as offered services in the form of cloud computing services. Amazon not only ...

Solution provided by:
Sheetal Jain, PGDM
Education
  • BComm, University of Delhi
  • Post Graduate Diploma in Management (Equivalent to MBA), All India Management Association
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