SWOT analysis of Amazon
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You are the head of a marketing department. Amazon.com is a competitor of yours. You read a case study about Amazon.com (which can be found in the Appendix of your textbook) and determine that doing a SWOT analysis of Amazon may help you with your own strategies.
Perform a SWOT analysis by identifying the company's strengths, weaknesses, opportunities, and threats.
After reviewing the SWOT analysis of Amazon, propose strategies to take advantage of their weaknesses to help increase your market share.
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Solution Summary
Perform a SWOT analysis by identifying the company's strengths, weaknesses, opportunities, and threats.
Solution Preview
Amazon is a huge global brand. It is recognisable for two main reasons. It was one of the original dotcoms, and over the last decade it has developed a customer base of around 30 million people. It was an early exploiter of online technologies for e-commerce, which made it one of the first online retailers. It has built on nits early successes with books, and now has product categories that include electronics, toys and games, DIY and more.
Customer Relationship Management (CRM) and Information Technology (IT) support Amazon's business strategy. The company carefully records data on customer buyer behaviour. This enables them to offer to an individual specific items, or bundles of items, based upon preferences demonstrated through purchases or items visited.
The company's portal offers a secure, easy to use and convenient online shopping experience and enjoys the trust and confidence of millions of shoppers worldwide.
Weaknesses
As Amazon adds new categories to its business, it risks damaging its brand. Amazon is the number one retailer for books. Toy-R-Us is the number one retailers for toys and games. Imagine if Toys-R-Us began to sell books. This ...
Education
- BCom, SGTB Khalsa College, University of Delhi
- MBA, Rochester Institute of Technology
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