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    Amazon Company Review: Operations & Tech

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    Conduct a search of Amazon and its online communities, networking sites, and blogs to report company performance, employment practices, employee reviews, coupon offering, price comparisons, or other information that could either hurt or help Amazons reputation and/or profits.

    1. Write a short summary about the company Amazon .
    2. Write a brief summary of the sites used to evaluate the use of technology at Amazon.
    3. Describe how perceptions of the Amazon may or may not have changed after conducting the online research in step 2. From a consumer's point of view, be sure to include how the research influenced people from a collaborative theory perspective.
    4. From the completed research , predict the impact that technology-enabled communities and/or social networking can have on Amazon.
    5. Recommend strategies that Amazon may use to manage the online information that is on the Internet.

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    Solution Preview

    Tech Company Review: Amazon

    Time was, a decade or so ago, shopping online was a challenging experience. If we truly want to purchase an item, we get out of the house, go to the shops. That or we use a catalogue-based retailer with limited lines. In the cyberworld of today however, online shopping is a smooth and everyday experience. People who do not wish to purchase what they want or need by going to the store or the mall can quite easily access massive online retail supermarkets like Amazon and Ebay as well as the online stores of retail brands and malls (i.e. online stores of Gap, The Body Shop, Electrolux, Wal-Mart, Costco) and use the online shopping facilities to purchase just about anything from food items, to RTWs, vehicles and whatever else they might want or need. With online payment systems having evolved and been made secure over the years through systems like PayPal and the secure verification systems of credit and finance facilities like Visa and MasterCard, shopping using your Smartphone through the many shopping apps, or your computer and tablets is not just easy, it's almost second nature to the generation brought up with it.

    One of the most successful online retailers of course is Amazon. An American online retailer, it has global operations with key services in Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico and the United Kingdom outside of its primary market, the US. So, just what does Amazon do? Amazon (2014) relates that it was founded by Jeff Bezos with the website launched in 1995, "s a place to buy books because of the unique customer experience the Web could offer book lovers. Bezos believed that only the Internet could offer customers the convenience of browsing a selection of millions of book titles in a single sitting. During the first 30 days of business, Amazon.com fulfilled orders for customers in 50 states and 45 countries - all shipped from his Seattle-area garage. It is by design that technological innovation drives the growth of Amazon.com to offer customers more types of products, more conveniently, and at even lower prices."

    It is considered to be one of the key global players in online retail, "where people can find and discover virtually anything they want to buy online. By giving customers more of what they want - low prices, vast selection, and convenience," and they do so not only by increasing their stocks or allowing the entry of individual and company retailers into their system - they do so by innovating on new technologies to enhance living (i.e. they innovated on the 'e-book' reader gadgets and offered their 'Kindle' product - an amalgamation of E-book readers and Smart Computer Tablets). Amazon ...

    Solution Summary

    The solution below provides information, assistance and advice on doing a review of the online retail giant Amazon as a tech company with a focus on its use of collaborative theory. Resources are listed for further exploration of the topic.