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Operation management-About Amazon.com

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Operation management-About Amazon.com.....
Describe the typical process discussing in depth how product/service is produced and provided,generating a blue -print. Subsequently, examine how environmental greening and sustainability issues have impacted them and what initiatives they have taken to address these issues within their operations strategy.based in your analysis you should comment on the future direction that may be observed in the operations strategy within this industry regarding environmental greening and sustainability.

The subject will be containing those items:

1- Composition

2- Typical process including PROCESS FLOW CHART

3- Environmental greening and sustainability

4- Initiatives taken by company.

5- Recommendation and comments.

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Solution Summary

Operations management for Amazon.com is examined. Environmental greening and sustainability is examined.

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Delivering Products and services
Amazon started operations in 1995 when the dot-com bubble had started. It started selling books but soon diversified portfolio of products from DVDs to kitchen appliances. The company indulges in online business activities rather than physical dealings with consumers. It involves buying and selling over internet through computer mediated network. Amazon is a perfect example of B2C business model which has highest levels of customer satisfaction and the fastest revenue growth rates. Amazon has ability to maintain operations at sufficiently profitable level, mainly due to two reasons:
Spreading too thin or taking on too many product lines
Giving away too much revenue to customers by offering free service and superior service
In delivering products and services Amazon has become web's largest retailer by focusing on customer rather than on short-term profits. The company has changed its business model several times to continuously improve efficiency of its operations, and thereby maintaining a steady commitment to keep its customers satisfied. The reach of Amazon can be attributed to following factors:
? Ubiquity: Internet is present everywhere and customers can use it to order from anywhere-home, office, or anywhere else
? Global reach: The technology can reach any global boundary
? Universal standards: Technology standards are universal throughout
? Information density: The technology reduces information costs and raises quality. ...

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