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    the Making the Amazon Kindle case

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    Read the Making the Amazon Kindle case on page 533.

    By the end of day 7, provide a written analysis of the case, giving a brief synopsis and answering the following questions:

    What criteria drove Amazon's decision of where to produce the different components that go into the Kindle? Were these the right criterion?
    Some have argued that the fact that only $40-$50 of the value associated with manufacturing the Kindle goes to U.S. companies is a sign of the decline of American competitiveness. Do you agree with this assessment?
    If Amazon had decided to design and manufacture the Kindle and all its components in the United States, what do you think the consequences would have been for Amazon?
    Post your analysis as a 3-5 page (doubled-spaced) Word document. Use 12 pt Times New Roman font, proper grammar, and APA writing style. Your paper will be graded using the following rubric:

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    https://brainmass.com/business/business-culture-in-china/making-amazon-kindle-case-628814

    Solution Preview

    https://hbr.org/2009/10/the-us-cant-manufacture-the-ki.html
    http://www.forbes.com/sites/stevedenning/2011/08/17/why-amazon-cant-make-a-kindle-in-the-usa/#1c739ab35ba2
    criteria that drove Amazon's decision of where to produce the different components that go into the Kindle? Were these the right criterion?

    The criteria that drove Amazon's decision was the reality that they had to choose overseas' production as a result of the decline and eradication of U.S. capability to stay versed in the technological advances necessary for LCD flat-panel-display, which led to Asian countries overtaking this market. One of the primary components in the Kindle, E Ink, has to be made in Asia because U.S. companies no longer possess the technology to deposit patterned silicon on sheets of glass. Therefore, the inability for E Ink to ensure that electrophoretic beads that require low temperature polysilicon and the ...

    Solution Summary

    The making of the Amazon Kindle case is discussed. The criteria drove Amazon's decision of where to produce the different components that go into the Kindle is discussed.

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