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    Amazon.com and Border.com

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    History business approach, management, and marketing of Amazon.com and Borders books.

    Describes the history and core business of each compare

    Compare and contrast the management approach each took to internet marketing and sales.

    Analyze (3) reasons for Amazon's success despite not turning a profit for the first 5-6yrs.

    Discuss (3) Borders, although initially successful and profitable, ended up in chapter 11

    Discuss the extent to which the management of each company adapted to changing market conditions

    Recommend (3) ways a company should build in flexibility to back up its decision-making process as to adapt to changing market conditions

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    Solution Preview

    Amazon.com and Border.com
    History business approach, management, and marketing of Amazon.com and Borders books.

    Describes the history and core business of each compare

    Compare and contrast the management approach each took to internet marketing and sales.

    Analyze (3) reasons for Amazon's success despite not turning a profit for the first 5-6yrs.

    Discuss (3) Borders, although initially successful and profitable, ended up in chapter 11

    Discuss the extent to which the management of each company adapted to changing market conditions

    Recommend (3) ways a company should build in flexibility to back up it's decision-making process as to adapt to changing market conditions

    Use at least quality sources to support the content of the paper

    The reason for Amazon's success was it was more into internet sales than "brick and mortar" stores. Borders had almost exclusive use of physical stores, this cost a lot more money than say warehouses (like Amazon had). Also, Amazon allows/allowed one to purchase from different sources (including used items besides books), that have profit sharing deals with Amazon. Amazon realized the internet was growing and the profits would come in. Borders (similarly to Blockbuster ...

    Solution Summary

    The following posting helps with questions involving management and marketing. It also helps compare and contrast the management approach to internet marketing and sales.

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