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    IPO strategies

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    Compare and contrast the IPOs of Google and Amazon.com.

    Synthesize the IPO strategies for each company as they attributed to each company's success.

    © BrainMass Inc. brainmass.com June 3, 2020, 9:57 pm ad1c9bdddf
    https://brainmass.com/business/initial-public-offering/ipo-strategies-207138

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    IPO's

    Compare and contrast the IPOs of Google and Amazon.com.

    Google made it IPO at a time when the IPO market was slow. On the other hand Amazon.com made its IPO at a time when the dot.com bubble was expanding and internet based IPOs were a success. Google made its IPO at a time when it was estimating annual profits of $150M-$300M. Amazon.com made its IPO when it was making a loss, had accumulated loss and predicted that it will continue to make losses even after the company made its IPO. Google used online Dutch auction to make its IPO, it e-mailed selected bidders their price range and estimated its price high when ...

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