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E-Commerce Marketing Concepts

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1. Research has shown that many consumers use the internet to investigate purchases before actually buying, which is often done in physical storefront. What implication does this have for online merchants? What can they do to entire more online buying, rather than pure research?

2. Name four improvements Web merchants could make to encourage more browsers to become buyers.

3. What pricing strategy turned out to be deadly for many e-commerce ventures during the early days of e-commerce? Why?

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E-commerce marketing concepts are examined.

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1. Research has shown that many consumers use the internet to investigate purchases before actually buying, which is often done in physical storefront. What implication does this have for online merchants? What can they do to entire more online buying, rather than pure research?

When consumers research products online, they are interested in buying them but are hesitant to make purchases online. For online only merchants, this presents a challenge. They may find it more difficult to compete ...

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