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Growth of B2C e-commerce in next few years: Good or not so good for consumers?

Draft a response to the Marketing Concepts: Discussing Choices and Ethical Issues, question #6 found on p 532 of the text. Read below.

Chapter Review
Marketing Concepts: Discussing Choices and
Ethical Issues

6. Experts predict the future of B2C e-commerce to be very rosy indeed, with exponential increases in Internet
sales of some product categories within the next few years. What effect do you think the growth of e-retailing
will have on traditional retailing? In what ways will this be good for consumers, and in what ways will it not be so good?

Solution Preview

Chapter Review
Marketing Concepts: Discussing Choices and Ethical Issues

* Experts predict the future of B2C e-commerce to be very rosy indeed, with exponential increases in Internet sales of some product categories within the next few years. What effect do you think the growth of e-retailing will have on traditional retailing?

I think the growth of e-retailing (both business-to-business, and ...

Solution Summary

The solution reports the advantages and some disadvantages for both the buyer and the sellers in the internet environment.

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