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    Growth of B2C e-commerce in next few years: Good or not so good for consumers?

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    Draft a response to the Marketing Concepts: Discussing Choices and Ethical Issues, question #6 found on p 532 of the text. Read below.

    Chapter Review
    Marketing Concepts: Discussing Choices and
    Ethical Issues

    6. Experts predict the future of B2C e-commerce to be very rosy indeed, with exponential increases in Internet
    sales of some product categories within the next few years. What effect do you think the growth of e-retailing
    will have on traditional retailing? In what ways will this be good for consumers, and in what ways will it not be so good?

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    Solution Preview

    Chapter Review
    Marketing Concepts: Discussing Choices and Ethical Issues

    * Experts predict the future of B2C e-commerce to be very rosy indeed, with exponential increases in Internet sales of some product categories within the next few years. What effect do you think the growth of e-retailing will have on traditional retailing?

    I think the growth of e-retailing (both business-to-business, and ...

    Solution Summary

    The solution reports the advantages and some disadvantages for both the buyer and the sellers in the internet environment.

    $2.19

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