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Partnering Strategies (Entering New Industries)

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Corporate-Level Strategy: Related and Unrelated Diversification

Please give some example of partnering strategies (entering new industries) such as Joint Ventures or Acquisitions

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This solution gives examples of partnering strategies for entering new industries. Includes APA formatting

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Starbucks was able to expand their market reach by partnering with Barnes & Noble bookstores. Microsoft and Barnes & Noble joined forces to develop the Nook. McDonalds and Wal-Mart have also benefited by joining together to offer small McDonalds restaurants in Wal-Mart super stores. This gives customers another reason to visit Wal-Mart, and adds additional sales for McDonalds. Fast Retailing Co, Ltd and Mitsubishi Corporation recently established a joint venture company to develop UNIQLO's retail business in Indonesia. This will enable both companies to leverage their combined expertise to expand in this market (Mitsubishi ...

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  • BA, University of Southern California
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  • Ed.D, Boise State University
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