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Multinational Corporations Expanding into Japan

Read the following article and write an analysis focusing on the question below:
•Czinkota, M.R., & Kotabe, M. (1999). Bypassing barriers to marketing in Japan. Marketing Management, 8(4). (AN 2795277).

How might MNCs structure their market entry strategies to penetrate and expand in the Japanese market?

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Here you go- sorry about the confusion

Japan: A Unique Opportunity for Multinational Corporations
A multinational is defined as a "business concern with operations in more than one country outside the company's home country" ((Reference for Business, 2013). These corporations may be viewed in a positive light, in terms of bringing money and goods into a country, or they may be viewed as exploitive, an attempt to change local cultural, or a way for already large organizations to become even bigger. As a result, there are instances in which it is more difficult for multinational corporations to expand, depending upon the country, the product, or the circumstances. Typically multinational corporations seek access to new markets by acquiring an existing operator (as Walmart frequently does), partnering with a local operation (as Honda did with Hero in India) or through sequential market entry (as Sony did in the United States, starting with manufacturing televisions, and then expanding to magnetic tapes and audio equipment. The Japanese market is unique and creates a need for a thoughtful strategy. In order to maximize their success, multinational corporations should structure their market entry strategies in a similar fashion as other multinational corporations who have previously entered the Japanese market successfully.
Japan represents a unique situation in that there are informal business groups called keiretsu or "grouping enterprises" (Czinkota, 1999), which were able to establish dominance in the Japanese economy in the last several decades. A keiretsu is formed by member companies buying small portions of each other's organizations, centered on a financial institution. The financial institution (bank) was able to help the group from stock market fluctuations and make the member organizations stronger. This format also made it more difficult for outside companies to do business in Japan, since they lacked the same strength and protection as members of the keiretsu. There were all types of industries involved in keiretsus, each benefiting from ...

Solution Summary

This detailed solution discusses how MNCs structure their market entry strategies to penetrate and expand in the Japanese market based on the case study by Czinkota and Kotabe (1999).