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Ethics of Exotic Smokes and Marketing Flavored Cigarettes

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Scenario: You are the VP of Marketing Development for the TRIAAD Research Group, a full-service marketing research company. Your client, Exotic Smokes Cigarette Company, has asked you to prepare a proposal to conduct an in-depth study of consumer behavior to analyze the market for their new flavored cigarettes, using fruit and candy flavors. You must develop marketing strategies to attract 18- to 25-year-old customers. Exotic Smokes Cigarette Company has a $25 million advertising budget for the new product.

Explain the ethical concerns that have to be considered in marketing flavored cigarettes to the target market while keeping in mind the expectations of the stakeholder.

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Solution Summary

This solution discusses tobacco marketing ethics in 427 words.

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The most ethical concern that pops into my head here is one of legality: currently all flavored cigarettes, with the exception of menthol, are outlawed in the U.S. This legislation was passed over a year ago in hopes of discouraging young people from starting to smoke. Check out this website for information: http://www.fda.gov/TobaccoProducts/ProtectingKidsfromTobacco/FlavoredTobacco/default.htm.

Flavored cigarettes are thought to be more appealing to young people and give added encouragement for them to smoke. In addition, by adding fruit and candy flavors it tends to mask the idea that one is consuming a deadly product. Adding flavors ...

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Sally Baldwin, Ed.D
Education
  • BA, University of Southern California
  • MSS, United States Sports Academy
  • Ed.D, Boise State University
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