pricing strategy
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You are the VP of Marketing Development for the TRIAAD Research Group, a full-service marketing research company. Your client, Exotic Smokes Cigarette Company, has asked you to prepare a proposal to conduct an in-depth study of consumer behavior to analyze the market for their new flavored cigarettes, using fruit and candy flavors. You must develop marketing strategies to attract 18- to 25-year-old customers. Exotic Smokes Cigarette Company has a $25 million advertising budget for the new product.
o Use the Strategic Approach to Pricing Exhibit 18.4 in Consumer Behavior & Marketing Strategy to develop a pricing strategy and set a price for the flavored cigarettes.
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pricing strategy and price set
Need help creating a price strategy
You are the VP of Marketing Development for the TRIAAD Research Group, a full-service marketing research company. Your client, Exotic Smokes Cigarette Company, has asked you to prepare a proposal to conduct an in-depth study of consumer behavior to analyze the market for their new flavored cigarettes, using fruit and candy flavors. You must develop marketing strategies to attract 18- to 25-year-old customers. Exotic Smokes Cigarette Company has a $25 million advertising budget for the new product.
o Use the Strategic Approach to Pricing Exhibit 18.4 in Consumer Behavior & Marketing Strategy to develop a pricing strategy and set a price for the flavored cigarettes.
ANALYZING CONSUMER-PRODUCT RELATIONSHIP:
Exotic Smokes Cigarette Company needs to introduce flavored cigarettes to 18 to 25 year olds. These cigarettes will be developed and ...
Education
- BSc , University of Calcutta
- MBA, Eastern Institute for Integrated Learning in Management
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