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Please can someone help me? This is due in less than a week and I am on a dead line. I am behind on everything and this is the only I have to get done to pass. I am not asking for someone to do it for me but for some help. An outline I can follow and put together please.

Scenario
You are working for IBG, Inc., a toothbrush-manufacturing company. The research and development department of an affiliate company has discovered that chemical X has significant whitening properties.IBG, Inc., sensing an opportunity, is considering purchasing the patent to be able to manufacture and market toothpaste that contains chemical X.As manufacturing toothpaste is not the main area of business for IBG, Inc., the company is considering starting a partner company that will be engaged in the business of manufacturing and marketing toothpaste.Before presenting the proposal in the next investor meeting, IBG, Inc. wants to conduct a
thorough study of the feasibility of the project. The board has asked you to submit a business plan that outlines a study of the market, industry environment, competition, and finance required to start the venture.
Scenario Tasks Your task is divided into three phases:

Phase I
Prepare a report analyzing and evaluating the business environment and the industry. The report should also contain your strategy for entering the market.

Phase II
Estimate the financial requirements of the project and devise the financial strategies for raising the finance. Support your strategies with facts and logic. You also need to outline the organizational structure and prepare the production and operation plans.

Phase III
Create a business plan (not more than 50 pages) and an executive summary (not more than 10 pages) for the scenario. You will also create a short Microsoft PowerPoint presentation to be used in a formal presentation of the business plan.

Financial, Competition, and Marketing Analysis

you will estimate the financial requirements of the project and devise the financial strategies for raising the finance. You need to support your strategies with facts and logic.
You also need to outline the organizational structure and prepare the production and operation plans.
Include the following information in your report:

Finance Strategy
 Estimate of the financial capital required for:
o Financing the life cycle of the venture:
 Seed capital
 Startup capital
 Capital for expansion and growth
o Working capital required to run the operations of the venture
 Planned method of raising the capital. (Hint: Select from the following while providing
the reasons and assumptions.)
o Debt:
 Asset-based debt
 Cash flow finance
o Equity:
 Inside equity
 Outside equity
o Government grants
o Valuating the company (Hint: Provide the reasons and assumptions for the selected valuation method.)

Type of Legal Ownership
Select the type of legal ownership and the reasons for it. (Hint: Select from sole proprietorship,
partnership, or corporation.)

Organizational Strategy

Structure
Devise the structure of the organization and the reason for it. (Hint: Devise the structure of the organization on the basis of the product, functions, or location.)

Human Resources Practices
Provide a detailed account of the human resources practices to be employed.
Operation Strategy
Location of Production Facility
Provide the justification for the location chosen to set up the manufacturing plant.
Office Facility
Provide the justification for the location chosen to set up the marketing office.Page 2 of 2

Note:
1. Clearly state all assumptions made in the process.
2. Submit your report to the instructor for assessment at the end of week 6. Ensure that
you keep a copy of your work.

Business Plan, Executive Summary, and Microsoft PowerPoint Presentation

You will create a business plan (not more than 50 pages) and an executive summary (not more than 10 pages) for the project. You will also create a short Microsoft PowerPoint presentation to be used in a formal presentation of the business plan.

Include the following information in your report:

Business Plan

The business plan should contain the following elements:
 Cover Sheet
 Table of Contents
 Company History and Purpose:
o Information about the history of the venture including how it started, its present
status, and the future projections.
o Outline of the long-term and short-term goals and objectives of the venture.
o Introduction of the product or idea with a brief introduction of the production
plan, sources of raw materials, and marketing strategies. You may also want to
mention the products or services that you plan to sell in the future.
o Introduction of the top management, including their experience, skill summaries,
and responsibilities in the venture.
o Introduction of the proposed legal structure of the venture.
 Environment Analysis (Hint: From phase 2 of the project)
o Macroenvironment
o Industry Analysis
o Competition Analysis
 Marketing Strategy:
o Company Analysis (Hint: From phase 1 of the project.):
 SWOT Analysis
 Entry Strategy
o Marketing Approach:
 Product Design and Features
 Ancillary Services
 Pricing
 Distribution
 Advertising and Promotion
 Customer Segment
o Sales Forecast:
 Market Size and Market Growth
 Proposed Sales Plan or Market Share
 Industry Trends
 Financial Strategy:
o Source and Use of Funds (Hint: From phase 2 of the project.):
 Sources of Capital
 Uses of the Capital
 Working Capital
 Life-Cycle Financing
o Valuation
 Organizational Strategy:
o Structuring of the OrganizationPage 2 of 2
o Top Management
 Operation Strategy:
o Production Process and Technology Used
o Procurement
o Location of Production Sites, Factories, and Offices
 Appendices
Executive Summary
The executive summary should contain the following elements:
 Cover Page
 Type of Business
 Company Summary
 Top-Management Team
 Environment Analysis
 Finance Required
 Financial Information and Projection
 Sustainable Competitive Advantage
Microsoft PowerPoint Presentation
The Microsoft PowerPoint presentation should contain the following elements:
 Slide 1: Introduction
 Slide 2: Overview of Company and Idea
 Slide 3: Top-Management Team
 Slides 4 and 5: Environment Analysis
 Slides 6 and 7: Financial Analysis
 Slides 8 and 9: Market Projection
 Slides 10 and 11: Financial Analysis
 Slides 12 and 13: Organizational Strategy
 Slides 14 and 15: Operation Strategy
 Slide 16: Closing Statement

Note:
1. Clearly state all assumptions made in the process.
2. Create the business plan and executive summary in separate Microsoft Word
documents. Create the presentation using Microsoft PowerPoint.
3. Submit the business plan, executive summary, and Microsoft PowerPoint presentation
to the instructor for assessment at the end of week 6. Ensure that you keep a copy of your
work.

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Solution Summary

The review into creating business plan to introducing a new toothpaste product on the marketplace.

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Greetings,

Hope you are well.

-- I am not asking for someone to do it for me but for some help. An outline I can follow and put together please. I need an A for me to pass this class or else I get dropped. I am already on an academic probation. Attached is the entire scenario and I am behind so I am really lost.

First, the overall of the assignment should assist in truly clarify what is currently going on (the business situation) that furthers an understanding on what is expected in completing the assignment. Thus, the scenario is IBG, Inc., wanting to buy the patent (legal authority to reproduce a product or service and even a logo) that can increases brand identity for reaching more sales within the targeted marketplace. The IBG, Inc., is a business with other products as well as a toothbrush manufacturing company that upon obtaining a patent for increasing teeth whitening properties - the brand identity can increase (profitability and brand awareness) in the targeted marketplace.

Now, the assignment is to provide a feasibility (the actual ability of a plan of action) that the IBG company can execute the obtaining of the patent that once garner - to proceeding in manufacturing toothpaste with enhanced chemical X of whitening properties. In order to proceed with such an action plan, the assignment is to create the two things:

1) Feasibility of the project (the action plan to conduct research on once the obtaining the patent of the toothpaste is feasible to rending profitability and to determine if the industry of toothpaste is financially supported in the marketplace, such as, the consumer base is larger enough that demands and wants such a produce feature).

2) Business plan - this ...

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  • BA, American Intercontinental University
  • MBA, American Intercontinental University
  • PhD (IP), Grand Canyon University
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