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Applied Managerial Marketing

Phase 1 Individual Project
Deliverable Length: 10-15 PowerPoint slides (each slide should include 200-250 words each in the notes section)
Details:
Weekly tasks or assignments (Individual or Group Projects) will be due by Monday and late submissions will be assigned a late penalty in accordance with the late penalty policy found in the syllabus. NOTE: All submission posting times are based on midnight Central Time.

Based on your discussions with Michelle, you have developed a clear picture of the environmental issues that will affect the initial release of the new product. As you compile your notes, the phone rings.
"Hello?"

"Hi. This is Michelle. I want to touch base with you about your presentation to the board next week. Do you have any questions about the upcoming meeting?"

"Thanks for calling," you say. "You have good timing. I was just reviewing my notes and working on my PowerPoint presentation. I think I've covered the areas we discussed at our last meeting. Do you have something else that you want me to include?"

"Oh, good," says Michelle. "Yes, I'd like you to share 3 or 4 goals for the marketing project, too. You might want to lead with the goals, but I'll leave that up to you. Naturally you'll need to do some research to determine the types of goals that are relevant for a new product project like this. Be as specific as you can when outlining realistic expectations.

"Okay," you say as you jot down more notes. "Anything else?"

"Just be sure to include your thoughts about whether we should develop a product that can be marketed world-wide. You know that is one of their main concerns. You'll have about 30 minutes for your presentation. "

Solution Summary

The successful launch of a new product should stem from a carefully developed market plan that features amongst other things realistic goals set to allow the firm to gain a thorough sustainable competitive advantage for its profitability and survival in a dynamic national and global market place.

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