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Marketing Plan for New Rubbermaid Raincoat

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Please write about;The marketing research approach you would use to develop the marketing strategy and tactics for this new product for rubbermaid company.( the new product is rubbermaid raincoat)(300 words)

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Solution Summary

This solution of 309 words proposes a marketing research approach to market a new rubbermaid raincoat product.

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In developing the marketing strategy and tactics for the Rubbermaid raincoat I would use a multifaceted marketing research approach. First, I would be sure that I have completely defined my product in depth to understand its marketability and its purpose. After this, I would begin development by defining my target market. I would look at things such as demographics, psychographics, income, gender, age, interests, and other factors that may be pertinent. After ...

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