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Product Life Cycle: Marketing

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Select a product with which you are familiar. What stage is your selected product at in the product life cycle? Provide rationale for your answer. Based on your knowledge of the product life cycle, what types of changes will occur to your selected product as it continues through the product life cycle? How will this affect the marketing of your selected product?

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The solution discusses the product life cycle.

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I am choosing the Swiffer Wet Jet. It has recently left the growth stage and moved in to the maturity stage. There are a number of competitors at this point and they are creating a need for new marketing strategies. The companies, Rubbermaid, OCedar, and Libman all ...

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