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As it relates to marketing and a company's marketing strategy, explain the relevance of product life cycle and product line extensions.

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As it relates to marketing and a company's marketing strategy, explain the relevance of product life cycle and product line extensions.

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Product life cycle of a product or service is extremely important to understand because all the marketing mix elements are affected by the current life cycle of the product, such as introduction, growth or maturity stage. The competitive strategies have to be ...

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Sandeep Bardia, MBA
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  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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