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Brand Extensions Important to Growth Strategy

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Consider the statements "Brand extensions can endanger brands" and "Brand extensions are an important brand growth strategy." Take a stand and justify one statement, supporting it with examples.

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Solution Summary

This solution justifies the statement, "Brand extensions are an important brand growth strategy." It includes supporting examples and APA formatted reference.

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Brand extensions are an important brand growth strategy for many brands. As a product goes through the product life cycle and enters into the maturity phase brand extensions can be used to add excitement and interest to the brand. Consider the many different brand extensions Budweiser has added over the years. These brand extensions help to support the brand name of the business- while also enabling Anhueser Busch an opportunity to have a stronger display and presence in the market with its ...

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  • BA, University of Southern California
  • MSS, United States Sports Academy
  • Ed.D, Boise State University
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