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Brands: Can They Last Forever?

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Consider the statements "Brands cannot be expected to last forever" and "There is no reason for a brand to ever become obsolete." Take a stand and justify one statement, supporting it with examples.

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There is no reason for a brand to become obsolete, however, in order to avoid this brand management is crucial. Product brands go through basic stages (introduction, growth, maturity and decline). Typically marketers try to extend the growth and maturity phases as long as possible. Marketers can take many preventive measures in order to prevent a brand ...

Solution Summary

This solution discusses the statement, "There is no reason for a brand to ever become obsolete." It gives supporting examples.

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Brands in the marketplace

Provide a solution to the following problem. Provide at least 100 words.

Often, after a brand begins to slip in the marketplace or disappears altogether, commentators observe, "all brands have their day." Their rationale is that all brands, in some sense, have a finite life and cannot be expected to be leaders forever. Other experts contend, however, that brands can live forever, and long-term success depends as much on the skill and insight of the marketers involved.

Take a position: Brands cannot be expected to last forever versus there is no reason for a brand to ever become obsolete.

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