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Brands: Can They Last Forever?

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Consider the statements "Brands cannot be expected to last forever" and "There is no reason for a brand to ever become obsolete." Take a stand and justify one statement, supporting it with examples.

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Solution Summary

This solution discusses the statement, "There is no reason for a brand to ever become obsolete." It gives supporting examples.

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There is no reason for a brand to become obsolete, however, in order to avoid this brand management is crucial. Product brands go through basic stages (introduction, growth, maturity and decline). Typically marketers try to extend the growth and maturity phases as long as possible. Marketers can take many preventive measures in order to prevent a brand ...

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Sally Baldwin, Ed.D
Education
  • BA, University of Southern California
  • MSS, United States Sports Academy
  • Ed.D, Boise State University
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