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Brands in the marketplace

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Provide a solution to the following problem. Provide at least 100 words.

Often, after a brand begins to slip in the marketplace or disappears altogether, commentators observe, "all brands have their day." Their rationale is that all brands, in some sense, have a finite life and cannot be expected to be leaders forever. Other experts contend, however, that brands can live forever, and long-term success depends as much on the skill and insight of the marketers involved.

Take a position: Brands cannot be expected to last forever versus there is no reason for a brand to ever become obsolete.

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Solution Summary

This solution analyzes whether brands in the marketplace can be permanently successful. The explanation is given in 190 words.

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Names can last forever, but Brands cannot be expected to. They should evolve. In other words, name of a company or an organization should not change, but their logos should be evolving as the new generations become main target market. The logo of the company needs to capture the new ...

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