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Cadillac Brand Extensions

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Are brand extensions an important brand-growth strategy or can they endanger brands? Defend your answer

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Solution Summary

The solution discusses brand extensions using tte example of Cadillac in 100 words.

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This depends. When Cadillac expanded their brand into SUVs the brand expansion was a success. That was before the gas crunch. When Cadillac decided to expand ...

Solution provided by:
Jo Ann Prevetti, MBA, PhD (IP)
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  • Master of Business Administration, University of Phoenix
  • Bachelor of Science in Paralegal Studies, Kaplan College
  • Business Diploma, Katharine Gibbs Business College for Women
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