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    Consumer Behavior Fundamentals

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    After a challenging week, you decide to review the basics of marketing with your team. Discuss how marketers use classical conditioning concepts, such as repetition and stimulus discrimination, in their advertising and marketing. Provide examples, and elaborate on the following:

    Which companies/products do you think have been effective with cobranding, brand extensions, or licensing?
    What opportunities are there for BevCo with cobranding or licensing?
    Considering that BevCo is a large company, could there be any opportunities for brand extensions or family branding?
    Why might this be a good or bad idea for a new product?

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    Which companies/products do you think have been effective with cobranding, brand extensions, or licensing?

    * I think that Diageo has been very effective with co-branding, brand extensions and licensing of their products. A global alcoholic beverages company, Diageo is able to co-brand its various lines of spirits and beers, many of the brands having major market shares within various regions of the world. So said, it is the home to the world's largest vodka, the world's largest ...

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    The solution provides the consumer behavior fundamentals.

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