RubberMaid plastic bowls

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Identify the product you have chosen. Briefly describe the country in which you have chosen to market the product and why you selected that country. Consider and describe such things as the country's receptiveness to international trade, opportunities to trade with that country already in place, demographic attributes of the country's population and documented preferences of the consumers.

The chosen product is Rubbermaid plastic bowls. The country chosen for this assignment is India. The primary reason for choosing this country is the fact that India is one of the largest, fastest growing and most attractive emerging market in the world along with China and presents huge opportunities to offshore firms in terms of exploiting the growing market opportunities in the country, primary driven by the rising disposable income of consumers, especially the large middle class population, primarily driven by buoyant economy and increasing foreign investment in the country.

Further, the government has provided strong incentives and a favorable environment for foreign companies to come and invest in the country. The Indian consumer has a very favorable attitude towards American product. As the country's economy has been primarily driven by outsourcing/IT industry, the lifestyle of younger generations has been affected by Western countries, including United States and thus, American products are being preferred by consumers in the country.

The middle class population of India is huge, their disposal income and spending power has been rising over the last few years and the lifestyle changes in the urban and semi urban areas have increased the demand for food storage products such as Rubbermaid's plastic bowls. The increasing use of Microwaves, ready to cook food, etc., along with ...