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What is the definition of marketing? What are the benefits and drawbacks of incorporating marketing into the sales function of an organization? Do you think that marketing should be included as part of the sales organization within a company? Explain why or why not.

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Solution Summary

This solution defined marketing, benefits and drawbacks of incorporating marketing into the sales function of an organization, and provided an opinion on whether or not marketing should get included as part of the sales organization within a comapny.

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The definition of marketing is the various activities that take place in institutions as well as processes in which to create advertisements. Through this one, is able to communicate to their chosen market through high delivery and offerings for the customers that are considered valued, which also includes anyone else who is affiliated with the company.

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