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What is the definition of marketing?

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What is the definition of marketing? What are the benefits and drawbacks of incorporating marketing into the sales function of an organization? Do you think that marketing should be included as part of the sales organization within a company? Why or why not?

150-200 words please.

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As defined by the American Marketing Association, Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives. In other words, marketing is a function that encompasses most activities between the producer/supplier of a good/service and the consumers. It is a set of business development activities which starts with the consumer from whose needs the business gets ...

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