Marketing does not exist in a bubble. The most successfully implemented strategies are ones where all functional departments of an organization are involved.
Another term which you may have heard that also relates to this concept is TQM. What is TQM?
TQM means total quality management. It is the notion that the entire company has a goal of quality, from the CEO to the line workers, from marketing to the janitor - everyone is committed to providing quality work.
It is defined by the International Organization for Standardization (ISO):
"TQM is a management approach for an organization, centered on quality, based on the participation of all its members and aiming at long-term success through customer satisfaction, and benefits to all members of the organization and to society." ISO 8402:1994
When you implement TQM, the end goal ...
The solution examines marketing and TQM. WHy marketers would want to actively work with functional departments such as accounting, HR or production when planning a marketing strategy is determined.