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Hilti and Its Use of Social Media

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Conduct research on social networking strategies for businesses.
How has HILTI positioned to engage consumers in the social landscape? What suggestions held utility? Why?

Provide 2-3 paragraphs, reference, citatio, APA style

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Solution Summary

How Hilti used social media to engage its customers and create an engaged customer base and the effects of social media on Hilti are determined. The solution is 273 words with two APA references.

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Hilti was one of the pioneers that started marketing through social media. The company's marketing team created a YouTube channel which showed product demos and tutorials to provide more information and educate its viewers about their products. One good thing about their videos is that the creators integrated a human side by including funny commercials that make them more interesting to the viewers. Hilti has integrated this human side ...

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