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Médecins Sans Frontières

Examine how Médecins Sans Frontières(MSF) a non-profit organisation employ social media marketing strategies to build their brands and increase donations, Médecins Sans Frontières, uses social media to gain followers and compel the public to take action for its cause. Begin by reviewing the MSF website ( and then address the following:

Describe the social media used by MSF. How does each social media method used help MSF to reach its marketing goals?(200 words)

Explain how the use of social media has enhanced non-profit marketing strategy so that organisations, such as MSF, are achieving awareness in ways that were not possible before the existence and use of social media.(200 words)

Explore and identify two other examples of non-profit organisations that employ social media and examine how they use similar or different methods to those used by MSF. Based on you research, what recommendations would you make to MSF to improve its social media marketing strategy?(150 words)

Solution Preview

Medicins Sans Frotieres (MSF), or Doctors Without Borders, is a nonprofit organization
dedicated to providing medical care in the most urgent settings around the globe. The organization
provides aid in the form of supplies and medications. It also provides physician services to areas
where an urgent medical care is needed due to natural disaster, conflict, or any other situation in
which local providers and medical care does not sufficiently exist to serve the population. Although
it is a well known organization, many people are not familiar with the activities of MSF.

To increase awareness, increase funding, and recruit for services, MSF must strategize how
It will go about getting the word out and how important donations are to its programs. The marketing
message must inform, educate, and most of all, call others to action. MSF attempts to achieve this
through the use of a corporate website and social media, such as Facebook, Twitter, and Tumblr.
Tumblr is a blog site that allows users to upload a variety of media forms, such as photos, videos, text
files, and audio files, from email, a computer, or a mobile device. It is a flexible blog site that allows
users some customization of colors and themes. Organizations like MSF increase awareness and
potential for financial support through social media, which is often shared. Messages don't simply reach
one viewer. They have the potential to reach thousands when links and messages about what the
organization does is shared.

MSF increases public awareness and the potential for donations through social media, which
allows users to share their favorite causes and campaigns they choose to support. Many social network
users have contacts and ...

Solution Summary

The expert examines how Medecins Sans Frontieres a non-profit organization employing social media marketing strategies.