What trends do you see in the development of IMC campaigns? Provide an example. How might new technologies affect this process? Why?
As the American economy struggles to recover from the recession, many businesses and organizations look for new ways to increase their presence within their industry. In saying this, the evolution of integrated marketing communications, also known as IMC, has become a focal point for many public and advertising affairs departments. The goal of IMC is to consolidate their marketing efforts and streamline how it's pushed to the consumer while maintaining the organizations core attributes and goals in how they want the product perceived at large.
The integrated marketing ...
Over 200 word response in regards to trends in IMC (Integrated Marketing Campaign).