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    Integrated marketing communication and e-business technology

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    What is "integrated marketing communication" and how does it fit into the technology of e-Business?

    © BrainMass Inc. brainmass.com June 3, 2020, 8:44 pm ad1c9bdddf
    https://brainmass.com/business/e-commerce/integrated-marketing-communication-and-e-business-technology-150517

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    What is "integrated marketing communication" and how does it fit into the technology of e-Business?

    To put it simplistically, IMC is the promotion part of product, place, price and promotion that make up the traditional 4 Ps of marketing.

    More specifically IMC is all encompassing process which attempts to create and manage mutually beneficial and profitable internal ...

    Solution Summary

    This is the definition of "integrated marketing communication" and how it fits into the technology of e-Business.

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