Integrated marketing communication and e-business technology
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What is "integrated marketing communication" and how does it fit into the technology of e-Business?
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This is the definition of "integrated marketing communication" and how it fits into the technology of e-Business.
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What is "integrated marketing communication" and how does it fit into the technology of e-Business?
To put it simplistically, IMC is the promotion part of product, place, price and promotion that make up the traditional 4 Ps of marketing.
More specifically IMC is all encompassing process which attempts to create and manage mutually beneficial and profitable internal ...
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