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Communication Model for Organizational Leadership

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You have been hired as a consultant to improve communication between the engineering and marketing staff in a large high-technology company. Use the communication model and the four ways to improve that process to devise strategies to improve communication effectiveness among employees between these two work units. APA writing style please.

Cite ideas from McShane and VonGlinlow (2013) Organizational Behavior Chapter 9 to support your response.

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The response provides you a structured explanation of communication between marketing and engineering department . It also gives you the relevant references.

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In compliance with BrainMass rules this is not a hand in ready assignment but is only guidance.

1. The communication model used is Shannon and Weaver model of communication that had the sender, channel, and receiver. The model was then modified into an information source, a transmitter, a channel, and a receiver. According to the textbook, communication model is the process by which information is transmitted and understood between two or more people(2). The communication supports coordination, ...

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Hatim Baxamusa, MBA
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  • BSc , University of Calcutta
  • MBA, Eastern Institute for Integrated Learning in Management
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