Explore BrainMass

Explore BrainMass

    Maslow's Hierarchy of Needs

    Maslow’s hierarchy of needs is a theory in psychology that interprets human motivation based on physiological and psychological needs. In his theory, Maslow describes how human motivation begins with physiological needs and moves onward to include safety, love and belonging, esteem, and self-actualization once lower-level needs are met.

    By studying Canada’s Blackfoot Native Americans, Abraham Maslow began to believe that we could learn a lot by looking at different cultures, and that our similarities as humans are greater than our differences. He also realized our basic needs were the same, including our desire for emotional security. With this assumption, Maslow took to studying the writings of past philosophical thinkers to develop his hierarchy of needs in the early 1940s.

    After a brief stint in the mid-40s as a plant manager in his brothers’ family business, Maslow applied his earlier principles with this new management experience in the book Motivation and Personality (1954), which achieved national exposure. Many of his theories were applied to management theory, and helped contribute to Douglas McGregor’s Theory X and Theory Y.

    Using McGregor’s Theory Y (people are innately productive and cooperative) and his own theory, Maslow coined the term “enlightened management.” In his book Eupsychian Management (1965), Maslow suggested that employees were motivated when management communicated synergies, that is, when both the organization and employee’s interests were the same.

    Maslow is credited with identifying and participating in the movement towards humanizing the workplace. While Maslow recognized that not all employees sought self-actualization at work, he believed “the more psychologically healthy [people get], the more will enlightened management be necessary in order to survive in competition, and the more handicapped will be an enterprise with an authoritarian policy.” Abraham Maslow is the Father of Enlightened Management.



    Hoffman, E. (1988). The Right to Be Human: A Biography of Abraham Maslow. LP Tarcher: Los Angeles.

    Photo by Viswanath V Pai on Unsplash

    © BrainMass Inc. brainmass.com May 23, 2024, 2:25 pm ad1c9bdddf

    BrainMass Solutions Available for Instant Download

    Communication Model for Organizational Leadership

    You have been hired as a consultant to improve communication between the engineering and marketing staff in a large high-technology company. Use the communication model and the four ways to improve that process to devise strategies to improve communication effectiveness among employees between these two work units. APA writing s

    Organizational Leadership Perspectives

    Need assistance with the below four questions: Thx! 1. Compare and contrast two of the four current perspectives of organization effectiveness, as explained by McShane and Von Glinow (2013). State which perspective you have real-life experience in or imagine you would like to gain experiences with? Explain. 2. Summarize

    Maslow's Higher Needs in Organizational Management

    Read the article, "A Theory of Human Motivation." Based on the information presented in the article, discuss the elements of self-esteem, esteem needs, and belonging to a group. What is the relationship between self-esteem, esteem needs, and belonging to a group? Why is it important for a manager to understand and appreciate emp

    Consumer Purchase Behavior: Motivations behind use of service using Maslow

    Consumer Purchase Behavior I am the business manager of a trendy hairstyle shop in downtown Chicago. As the manager, I am in charge of payroll and paying the bills, hiring and firing, purchasing, training, and customer service. You provide a luxury service, and my average client has different demographics from the rest of the

    Maslow Theory

    All employees of an organization need to be motivated. In 500 or more words, describe and explaining Maslow's hierarchy of needs. Additionally, explain how organization would apply Maslow's hierarchy of needs to programs and practices that the organization might follow to satisfy those needs. Please use only internet referenc