Purchase Solution

Describing a company's product and general business strategy

Not what you're looking for?

Ask Custom Question

Given a business situation describing a company's product and general business strategy, complete the actions below:

o When the company's product is sold in the US, give an example of each of the marketing environment forces, the impact on marketing the product (positive or negative), and recommend how the company should take advantage of/ respond to each example.

o Assume the company is planning to introduce the product in a new foreign market area, __ (instructor designates the country)____. Recommend an overall promotional (integrated marketing communication) strategy to support the market entry (major actions, general sequence). Outline at least one marketing (distribution) channel that could be used to reach buyers in this foreign market. Provide supporting rationale.

o Use 2 data sources to support your recommendations for the foreign market (background information on the foreign market).

Purchase this Solution
Solution Summary

The solution describes a company's product and general business strategy. Recommendations for a foreign market is given.

Solution Preview

When the company's product is sold in the US, give an example of each of the marketing environment forces, the impact on marketing the product (positive or negative), and recommend how the company should take advantage of/ respond to each example.
There are eight marketing environment forces that have an impact on the marketing of the product. These forces are:
Societal Forces: Societal forces put presser to create laws and keep the important considerations like cultural diversity and aging population in mind while doing marketing. Its very important for the companies to do a thorough research of the market before launching any product.
Legal forces: Legal forces also affect the marketing campaigns by the marketers. If we take an example of ban on ...

Solution provided by:
Jayant Kumar, MBA
Education
  • MBA, Indian Institute of Finance
  • Bsc, Madras University
Recent Feedback
  • "I've posted a similar question for another course. It's post 657940, and it's a practice problem that I'd like to use for the final exam. Your help will be greatly appreciated. "
  • "thank you!"
  • "Thank you again Jayant. You are super fast. "
  • "Thank you Jayant. You are appreciated. "
  • "Again, thank you Jayant. You are wonderful. "
Purchase this Solution
Free BrainMass Quizzes
Organizational Behavior (OB)

The organizational behavior (OB) quiz will help you better understand organizational behavior through the lens of managers including workforce diversity.

Marketing Management Philosophies Quiz

A test on how well a student understands the basic assumptions of marketers on buyers that will form a basis of their marketing strategies.

Situational Leadership

This quiz will help you better understand Situational Leadership and its theories.

Accounting: Statement of Cash flows

This quiz tests your knowledge of the components of the statements of cash flows and the methods used to determine cash flows.

Social Media: Pinterest

This quiz introduces basic concepts of Pinterest social media

View More Free Quizzes
Related BrainMass Solutions

  • Two diversification strategies

    The new business is strategically related to the company's existing businesses, where there is synergy between the new business and the existing business, based on a common facility, asset, marketing channel, skill, or opportunity.

  • General Mills strategic choices

    ANTONIO'S ANSWER General Mills target scope is industry wide (broad), while the company's main advantage is product uniqueness. Therefore, General Mills utilizes the differentiation strategy in regards to the Porter's Generic Strategy.

  • Strategic Planning Process: Sony Corporations

    Regarding this aim, the first section of the discussion is describing the thorough analysis of a particular nation (Japan) and its market conditions for the new product.

  • Strategic Supply Chain Management

    Market data and analysis is critical for Supply Chain Strategy and Business Strategy in general, in order to make the best decisions we can. Is this a Universal Truth in our Global Business Environment, or do you think there are exceptions?

  • Textron Influence Different Decisions

    The company's increased revenues were a result of significant growth within their industrial and aviation and systems divisions.

  • General Motors Financial Difficulties

    How general motors lost its focus, and its way. Ivy Business Journal. Retrieved September 14, 2015 from http://iveybusinessjournal.com/publication/how-general-motors-lost- its-focus-and-its-way/.

  • Grand Strategy Clusters

    Liquidation is a grand strategy that is focused on staving off company closure costs. Liquidating a company's assets in the most effective way to regain as much of the closure costs and costs of business is the goals.

  • External and internal growth strategies

    331065 Internal and external growth strategy Distinguish between internal and external growth strategy. Identify a range of factors which might determine whether an internal or external strategy is pursue such a growth strategy.

  • Cost Leadership, Differentiation, and Niche Strategies

    On the basis of your analysis of the two articles, write a paper describing how you would incorporate the concepts of positioning strategies and value discipline in your preferred new business development opportunity.

View More Related Solutions