Explore BrainMass

Explore BrainMass

    Two diversification strategies

    This content was COPIED from BrainMass.com - View the original, and get the already-completed solution here!

    Define and give examples of the two diversification strategies. Use at least 200 words and cite any sources used in APA format

    © BrainMass Inc. brainmass.com June 4, 2020, 4:52 am ad1c9bdddf
    https://brainmass.com/business/business-management/two-diversification-strategies-585125

    Solution Preview

    The two main diversification strategies are:
    -related product diversification
    -unrelated product diversification

    These two diversification can be further refined into three different diversification strategies. Diversification strategies are used to expand a company's presence in markets by adding products or services, with the goal of minimizing the company's risk. The three diversification strategies are:
    -Concentric diversification (related product diversification)
    -Conglomerate diversification ...

    Solution Summary

    This article contains 276 words describing two diversification strategies. An example of each is provided.

    $2.19

    ADVERTISEMENT