Define and give examples of the two diversification strategies. Use at least 200 words and cite any sources used in APA format© BrainMass Inc. brainmass.com October 25, 2018, 9:44 am ad1c9bdddf
The two main diversification strategies are:
-related product diversification
-unrelated product diversification
These two diversification can be further refined into three different diversification strategies. Diversification strategies are used to expand a company's presence in markets by adding products or services, with the goal of minimizing the company's risk. The three diversification strategies are:
-Concentric diversification (related product diversification)
-Conglomerate diversification ...
This article contains 276 words describing two diversification strategies. An example of each is provided.
Research two corporations that have had different outcomes with their diversification strategies. Evaluate reasons for success and failure
Research two corporations that have had different outcomes (one successful and one unsuccessful) with their diversification strategies. Compare and contrast each corporation's diversification strategy and evaluate the reasons for each one's success or failure in the venture.View Full Posting Details