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    Two diversification strategies

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    Define and give examples of the two diversification strategies. Use at least 200 words and cite any sources used in APA format

    © BrainMass Inc. brainmass.com October 4, 2022, 11:43 am ad1c9bdddf

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    The two main diversification strategies are:
    -related product diversification
    -unrelated product diversification

    These two diversification can be further refined into three different diversification strategies. Diversification strategies are used to expand a company's presence in markets by adding products or services, with the goal of minimizing the company's risk. The three diversification strategies are:
    -Concentric diversification (related product diversification)
    -Conglomerate diversification ...

    Solution Summary

    This article contains 276 words describing two diversification strategies. An example of each is provided.