Explore BrainMass

Two diversification strategies

Define and give examples of the two diversification strategies. Use at least 200 words and cite any sources used in APA format

© BrainMass Inc. brainmass.com July 17, 2018, 11:23 pm ad1c9bdddf

Solution Preview

The two main diversification strategies are:
-related product diversification
-unrelated product diversification

These two diversification can be further refined into three different diversification strategies. Diversification strategies are used to expand a company's presence in markets by adding products or services, with the goal of minimizing the company's risk. The three diversification strategies are:
-Concentric diversification (related product diversification)
-Conglomerate diversification ...

Solution Summary

This article contains 276 words describing two diversification strategies. An example of each is provided.