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Grand Strategies

Distinguish between the following pairs of grand strategies:

? Horizontal and vertical integration
? Conglomerate and concentric diversification
? Product development and innovation
? Joint venture and strategic alliance

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Grand Strategies
Distinguish between the following pairs of grand strategies:

? Horizontal and vertical integration
Horizontal integration is a grand strategy that is based on the growth through acquiring one or more similar companies which are operating at the same stage of the production-marketing chain. As a result, competitors are eliminated and new access to new markets is acquired by the firm. Vertical integration refers to a firm's strategy which aims to acquire firms that can supply it with the inputs that they need, e.g., raw materials, or are customers of its outputs, e.g., warehouses for the finished products).

? Conglomerate and concentric diversification
The strategy used is concentric diversification when an acquiring firm acquires businesses in terms of markets, ...

Solution Summary

The solution distinguishes the following pairs of grand strategies: horizontal and vertical integration, conglomerate and concentric diversification, product development and innovation, and joint venture and strategic alliance. References included.

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