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How does ethics enter into strategic marketing planning?

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How does ethics enter into strategic marketing planning? What might be some ethical issues that marketers need to be vigilant of?

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The solution explains how ethics enters into strategic marketing planning and what the ethical issues might be that marketers need to be vigilant of.

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Strategic marketing planning has to be based on a strong foundation of ethics. When firms enter into strategic marketing planning, the firm is planning based on several factors, which mainly include the proper allocation of resources, the proper planning of marketing activities, and the most efficient, sustainable way to achieve the marketing goals and objectives of the firm while being in alignment with the overall goals and objectives of the firm. In each of these areas, the ethical framework used needs to ...

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